He proposed to Zondervan a "God Bless USA" bible to meet needs of parents home-schooling children who were disturbed by the Black Lives Matter movement.
As J. Tisby states, "A custom Bible inspired by reactionary sentiment opposing Black Lives Matter protests is concerning on its own."
Tisby and other Zondervan authors then protested and the project was stopped, only now to re-emerge as a project explicitly linked to Trump.