"Prosecutors said #JBS continued making deceptive marketing claims even after a consumer watchdog group recommended the company stop advertising because it didn’t have a strategy to achieve its #climate target."
"Livestock accounts for more than 14 percent of all global emissions.
By denying, derailing, delaying, and deflecting meaningful discussions around the sector’s key issues, the [#meat and #dairy] industry is using the same tactics as the #tobacco and #FossilFuel lobbies.
The report outlines coordinated social media attacks on nutritional science, and the portrayal of the industry as targets of “anti-meat militancy.”
"In the U.S. and Canada, companies are providing free educational materials and support to schools, while in low-dairy consuming countries in Southeast Asia the #UndeniablyDairy campaign is partnering with influencers on TikTok."
To a lactose intolerant population!
"Such marketing has not only focused on making meat seem climate-friendly but has also worked to demonise plant-based alternatives, the report found."
Letitia James, no stranger to big-name defendants, has sued the giant meat producer #JBS for making misleading claims about its greenhouse gas emission goals.
"James is asking a court to require JBS USA to end its “Net Zero by 2040” campaign and to return profits “traceable to its fraudulent, deceptive, or illegal acts or practices.” The suit also seeks civil penalties of up to $5,000 per violation to be determined at trial."
It's a very interesting picture as most American meat is banned from the EU and rightly so as the standards of animal husbandry are way lower in the USA than in the EU. Many harmful substances used in US agriculture are outright banned in the EU and surprise, surprise - there is no consumer pressure on the EU administration to allow cheap US meat onto the shelves of supermarkets in the EU, in fact the diametric opposite; consumer pressure is to continue or tighten the current restrictions on unhealthy animal husbandry practices both at home and in the countries from which meat is imported into the EU.
Yes well, the extreme right wing government in the UK would accept any toxic shit just to get the prices in the supermarkets down a bit. They care neither for the health of the nation (especially not that of the nation's poor) nor for the consequences for Britain's farmers of the importation of cheap meat from the USA!
It's no coincidence that life expectancy in the USA is falling significantly whereas in the EU it's still rising, albeit with a bit of a blip caused by Covid. Americans generally seem to have an utterly appalling diet and 'endure' levels of obesity that will inevitably lead, for many people, to chronic illness and to premature death.