"Prosecutors said #JBS continued making deceptive marketing claims even after a consumer watchdog group recommended the company stop advertising because it didn’t have a strategy to achieve its #climate target."
Letitia James, no stranger to big-name defendants, has sued the giant meat producer #JBS for making misleading claims about its greenhouse gas emission goals.
"James is asking a court to require JBS USA to end its “Net Zero by 2040” campaign and to return profits “traceable to its fraudulent, deceptive, or illegal acts or practices.” The suit also seeks civil penalties of up to $5,000 per violation to be determined at trial."