The Lutz report was written by expert Republican pollster and political strategist Dr Frank Luntz, in 2009, to help the Israeli government, and its supporters, like AIPAC and the ADL, to sway public opinion toward Israel. One of the most fundamental rules of the playbook is to always spin every conflict or scandal as one in which Israel is the victim of terrorism, and in which Israel has the “right to defend itself.” This strategy, according to the Lutz report, will always win the support of the majority of Americans. In contrast, you should never mention borders, territory, or the loss of Palestinian land usurped by Israel in 1948, 1967, or in 1973. That will make Americans much more sympathetic toward Palestinians, at the expense of Israel’s ambitions.
