The Lutz report was written by expert Republican pollster and political strategist Dr Frank Luntz, in 2009, to help the Israeli government, and its supporters, like AIPAC and the ADL, to sway public opinion toward Israel. One of the most fundamental rules of the playbook is to always spin every conflict or scandal as one in which Israel is the victim of terrorism, and in which Israel has the “right to defend itself.” This strategy, according to the Lutz report, will always win the support of the majority of Americans. In contrast, you should never mention borders, territory, or the loss of Palestinian land usurped by Israel in 1948, 1967, or in 1973. That will make Americans much more sympathetic toward Palestinians, at the expense of Israel’s ambitions.
"victim of terrorism, and in which Israel has the “right to defend itself.” "
unless these happen to be objectively true facts (that we can conveniently forget, black september)
"you should never mention borders, territory, or the loss of Palestinian land usurped by Israel in 1948, 1967, or in 1973."
just a little problem here: the entire land of israel was stolen by those same moslem arabs starting around 700 AD, and the specific usurpations mentioned were lost by israel was attacked therefore had valid claim to according to the laws of war.
then let's remind ourselves of what the slogan "from the river to the sea" means. you do know, don't you?