And also, this was news to me, but apparently they're for the most part still doing polls by calling people on the phone from a random number. I cannot possibly imagine that that's true but that's what the article says.
They're like micro optimizing for individual per cents, and then doing something which will eliminate 80% of Gen Z from their polling, and when you ask them about it they apparently say "¯_(ツ)_/¯ IDK we do phone"