alienghic ,
@alienghic@octodon.social avatar

I think this is an important thing to know about a bunch of US media. They're paid by the oil companies to publish stuff that looks independent but is toeing the corporate line.

"As a senior PR executive for Mobil, Schmertz pioneered what he called the op-ad. Beginning in October 1970, Mobil paid The New York Times to publish regular op-ed articles, written by the oil company, in which it delivered its views on energy, the environment, and other issues of the day. In a 1991 interview revealed here for the first time, Schmertz explained: “Everything we did was organized as if it was one big political campaign.” The goal of the campaign, Schmertz continued, “was to win elections also."

"Schmertz’s influence lives on in the increasingly common practice of US news organizations featuring content prepared by and with oil companies and other large corporations. Known as native advertising, branded content, or sponsored content, it looks and sounds like genuine news, even as it provides a one-sided, corporate-friendly take on climate change, clean energy, or other issues. And these days, the oil companies don’t even have to produce the content themselves. Numerous top news organizations—including the Times, Politico, and The Washington Post—have pocketed hundreds of thousands of dollars from ExxonMobil, Shell, Chevron, and organizations such as the American Petroleum Institute to create the companies’ advertorials. "

https://www.thenation.com/article/archive/big-oil-pr-fossil-fuel-lobby-herb-schmertz/

JakeQuokkaMCM ,
@JakeQuokkaMCM@kolektiva.social avatar

@alienghic I worked for Mobil Oil at that time and I can tell you that they would have all hands meetings where they would bash the shit out out of Jimmy Carter. I bitterly objected to this as totally inappropriate and was pressured by the top management to shut the fuck up.

andytiedye ,
@andytiedye@sfba.social avatar

@alienghic The Financial Times at least identifies sponsored content as such. I don't see that in any of these other papers.

alienghic OP ,
@alienghic@octodon.social avatar

@andytiedye

What's the mark look like, and I wonder if there's other influenced content that doesn't get marked

andytiedye ,
@andytiedye@sfba.social avatar

@alienghic It says "Sponsored Content" in a smaller, but still very readable font.

The Financial Times is my favorite paper. They are even here on the Fediverse.

Not affiliated with them, except as a long-time subscriber. (Which also means I cannot know for sure that there is no unmarked, sponsored content, but I don't see articles in there that LOOK like it, except those that are so identified).

https://ft.com

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