rbreich , 
Pepsi replaced its 32oz Gatorade bottle with a 28oz for the same price.
Nabisco shrank the family size box of Wheat Thins by 12%.
General Mills shrank the family size box of Cocoa Puffs by 6%.
Frito-Lay shrank the size of a bag of Doritos by 5%.
Shrinkflation is everywhere.
