It's a product for rich people who want to tell a story.
If your yearly income is $10,000,000, a $335 cup of coffee costs as much to you as a $1.69 cup costs to someone with average income.
Yeah that's a very editorialized version and I hate that it's the top comment.
Obviously the coffee isn't going to be 100x better or more unique than a normal espresso. The point of the video was not to "discover" this, and if that's all you got out of it, you missed the point.
He probably made a lot more than that on the video. Plus he basically told the world it’s not worth it. Kind of a bad deal overall for the sellers. No wonder they didn’t want him filming inside the cafe!
