Even beyond that, I wouldn't underestimate the power of cultural change. From what I can tell, drugs, sex and clearly defined gender identities are all on the decline in the younger generations in the west. I'm not sure there's any good or clear external force pushing this. I think it's just change. When it comes to eating meat, it's pretty easy to start thinking through why you don't need to do it as much as the typical western diet does, which feels pretty ripe for some form of merely cultural change.