@andyw350@jessta@ajsadauskas@futurebird San Francisco implemented a green building code several years back (Based on LEED), but only for larger buildings. California's Title 24 does a good job on energy efficiency for all buildings. So yes, code is important.
Too many people look at purchase price only, and don't really understand O&M costs. Definitely an education issue; things like purchase price vs life cycle costs should be part of basic financial literacy for any high school grad.