@futurebird@GiddingsMJ They don't need everyone to be hooked on. A few will be more than enough payoff.
I got my dad to watch Aussie football off a shady streaming service many years ago (maybe 15?). Told him to ignore the ads and not to click on them. (This was before ad blockers were a big thing). Anyway they ended up paying $250 for a "Mac virus cleaner" that was total shit. Had to wipe their computer. Then told him to pay the $150/yr fee from the AFL to watch games.
futurebird