I hate the word "degrowth"
We need better branding.
The world is going to hell in a mining car because of better branding.
For once we need some hard truth.
"We are often asked to consider a different framing: utopian futures, human flourishing, a good life for all, even doughnut economics. But all of those terms are like the false donation bin, or the eco-friendly walk-on-water charade. They communicate a story, but not the hard truth about our ecological situation."