Imagine having morals, respect for privacy, truly caring for your customers, not wasting the planets resources and actually giving a fuck about ethics.
That seems to be quite the opposite of the cloud. How about naming a hosting coop that meets these criteria Groundhosting? Even have thought of a fancy slogan: "with both feet on the ground".
Feel free to take the name and slogan if you are actually doing what is just. First come first served basis though.