Vaseline was able to grow their market by making products for lip care and hair care (these are kind of pointless, it's the same petroleum jelly just tinted and with a little fragrance) but, because these are "women's" products (only women have lips and hair I guess?) they made a version for men since their whole product line was perceived as feminine.
The only difference from their regular plain petroleum jelly is a "fresh scent."
This is all very silly and funny-- but I have a suggestion.
