Voters - and not only in the UK - are being misled about the real costs of climate change:
"The most common tactics for misleading #voters about net-zero include: focusing on the cost of action without mentioning the cost of business-as-usual; mentioning the costs of cutting #emissions but not the benefits; and omitting the costs of failing to tackle dangerous #ClimateChange."
The climate deniers are also the people who scared the UK into voting for Brexit: in that case they also talked only of the costs of being in the EU, never the benefits. They got this playbook down.
The question is, will British voters fall for it again?