@futurebird It's probably part of the reason I always stuck to beer. I mean, I do generally prefer beer to mixed drinks, but also beer has a safely masculine image.
Then again, I was never fussed about ordering diet soda, which for most of my life was marketed as ineluctibly feminine (while Coke Zero does have a very slightly different formula from Diet Coke, the main distinction is that its advertising is more male- or at least less gender-targeted).