ajsadauskas , 4 days ago @futurebird It's a really good insight. And it's not just Trump supporters who make decisions based on emotions and feelings. If you're a person who tends to think through things rationally, it's important to remember that not everyone thinks in the same way. And the logical arguments and reason that might persuade you could have little impact on a more emotion-led thinker. There's a reason why ads went from full page lists of claims and features at the turn of the 20th century, to mostly emotional appeals. Appeals to reason stand no chance with many people. But appeals to emotion can be very persuasive.
@futurebird It's a really good insight.
And it's not just Trump supporters who make decisions based on emotions and feelings.
If you're a person who tends to think through things rationally, it's important to remember that not everyone thinks in the same way.
And the logical arguments and reason that might persuade you could have little impact on a more emotion-led thinker.
There's a reason why ads went from full page lists of claims and features at the turn of the 20th century, to mostly emotional appeals.
Appeals to reason stand no chance with many people. But appeals to emotion can be very persuasive.
futurebird