@futurebird@fifilamoura It's an excuse to eat meat just like Atkins was an excuse to eat meat with butter sauce. Orthorexia is profitable and I am convinced that the media does whatever they can to foster it. An analyst could mess up and come up with a better way to eat than any fad. When did the American diet tank? In the early '80's they said fat was bad. This was paid for by the sugar industry who paid Harvard scientists to find that fat was bad.