All of this has led to a national boycott of Loblaw, kicked off by members of the r/loblawsisoutofcontrol, and it's working. Writing for Jacobin, Jeremy Appel gives us a snapshot of a nation in revolt:
Appel points out the boycott's problems - there's lots of places, particularly in the north, where Loblaw's is the only game in town, or where the sole competitor is the equally odious Walmart.