@TatianaIlyina 1/2 As a journalist who has also worked with communications for a long time, I am very happy when this news is also included in the mainstream at prime time.
This is the only way we can reach people who don't watch specialist documentaries or special programmes (which also have their purpose). Only when people understand the context of why they sweat more at football than they used to these news reach the general population. You can then build on that.
Incidentally, the