In other news, threats of violence continue to be used because they're effective, film at 11.
Remember, guys. When you're criticizing companies like Target for this, remember that it's not the CEOs that have to deal with the fallout on a day-to-day basis. They're safe in their offices. It's the teenage cashiers and stock boys that have to bear the brunt of the threats. It's the rank-and-file employees, who have no say in the matter one way or the other and have no authority to do anything about it. They're the ones who have to deal with the crazy bastards who come in and start physically tearing things down. The ones who come in screaming and causing a scene. The employees who can't even do anything about the asshole, especially if he's uncooperative and refuses to leave. Sure, they could call the cops, who might show up 20 minutes later.
Yes, these companies should be supporting the LGBT community. But if doing so is literally going to put their rank-and-file employees at risk from violent bigots, I can at least understand why they're gun-shy. There's no possible way to stop a bigot from walking into any store and creating havoc to get their point across, and there are far more bigots out there who have already said they're willing to resort to violence than most people thought.
Look at it this way: You have a choice to make. You've got social media on one side telling you to take choice A because it's the right choice to make, and some nutjob(s) in your face, physically threatening you with violence until you take choice B. Which one are you going to choose?
"Everybody has a plan until they get punched in the face." And everybody has an answer until they're the ones being threatened.