mcdonald's is getting raked over the coals for their higher prices. wendy's saying they're going to set higher pricing during busy times in this environment is going to push people off to a place like burger king, and everyone loses in that situation.
Last year the couple I've eaten at Wendy's was because my friends and I had coupons. Once the coupons start saying 30% off instead of "meal for 7.99" I'll know what is happening.
Raise prices at peak times? ✅💰
Lower prices ever? ❌📈
Properly done dynamic pricing rewards customers with cheap prices for going at off-peak times, and the opposite on-peak. However this other form of "surge pricing" is really just price gouging under another label
