Pronell , 2 months ago

I have never been a Facebook user so I'm mostly guessing.

But I think there was a heyday where people spent a great deal of time on there.

Now they don't. They just log on when it's needed to get ahold of someone or check a specific niche community.

Thus it's dying because the ad revenue is way down. It's in decline not because it lacks users, but because they no longer spend hours there.