The U.S. company said in October it planned "modest" price increases this year as demand held up despite rises, leading it to hike its 2023 profit forecast for a third straight time.
They will simply keep raising prices until demand plateaus. It has nothing to do with production costs or shipping costs- they will gauge us for every single penny simply because they can. And if sales drop they will still make more money than before because a bag of chips that used to be $2.49 is now $5.99.