I'm not sure I follow. You're suggesting that >0 people take meaningful action as a result of hearing about this protest. I'm saying that >0 people take fewer meaningful actions as a result, and >0 probably turn away from your cause when they hear about stupid shit like this. So for every one convert in the right direction, there are some in the other direction. Whether or not the two balance is certainly up for debate, and which side you prefer to highlight at the expense of the other, depends on your preconceived opinion.
Which really just reiterates that this kind of nonsense is a net negative, because the people who respond positively to it were already converts in the first place.