TIL about a Fiat Ad that sent out some 50,000 anonymous love letters to young women. Women felt stalked and locked themselves in their apartments. ( nowiknow.com )
The notes Fiat sent out were part of a marketing campaign to introduce the Cinquecento to Spanish consumers — the plan was to prime demand with the request “for a couple of minutes [together]” and then, four to six days later, follow up with a letter explaining that the note was from the car company with an invitation for a test drive.
But by the time those notes arrived, the damage had already been done. Women reported the threatening-sounding notes to local authorities. Communities were on the lookout for deranged love-lorn maniacs.
One of the 50,000 targets, though, did end up taking Fiat up on their offer for a few minutes — she asked for her day in court. And she won.
