"We cherish the old stories for their changelessness. Arthur dreams eternally in Avalon. Bilbo can go 'there and back again,' and there is always the beloved familiar Shire. Don Quixote sets out forever to kill a windmill… So people turn to the realms of fantasy for stability, ancient truths, immutable simplicities.
And the mills of capitalism provide them. Supply meets demand. Fantasy becomes a commodity, an industry."