The core of the conservative, reactionary, authoritarian program is to give people a simplified explanation of the world—call it a story or a model.
This model is easy to understand. It also puts the audience in a pre-eminent position, appealing to their innate belief in their own moral righteousness. This is how leaders have been attracting followers for tens of thousands of years.
Selling a more complicated story, where the audience is morally doubtful, will always be an uphill battle.
