Don’t Forget to Like, Subscribe and Vote: Biden’s Rocky Influencer Courtship ( www.nytimes.com )
Influencers have been given exclusive tours of the White House and campaign headquarters and been invited to briefings with policy advisers. They’ve been wined and dined at lavish parties in New York and at State of the Union watch parties in the White House. And they’ve been promised extraordinary access to party officials at the Democratic National Convention in Chicago in August, where for the first time ever they’ll be given a special room of their own, outfitted with quiet spaces for making videos.
At least one has been offered an interview with the president at the convention, but said he was asked not to bring up Gaza.
Priorities USA, a super PAC supporting Mr. Biden’s campaign, has pledged to spend at least $1 million on influencers, some of whom will be paid to share talking points online. The Democratic National Committee is using a smartphone app to train thousands of volunteers on how to share content in their social networks.
