Losing your brand and website is being deplattfomed. People act like it's a binary thing where deplattforming either needs to wipe you off the face of the earth or it was pointless. The disruption will cost him viewers because while he sets up a new base his viewers will get bored and go to watch other things.
Not everyone will get bored, but enough people will move on for it to be a real concern for Alex Jones.
Ask any creator on the internet how bad a disruption in viewership is.