Toffler's 1996 book uses 'anti-war' to present the idea that the wars of the 21st Century would be so different from past wars that we needed a new name for the conflicts. He predicted a massive war with non-state actors, like the current fight against ISIS, before 9/11/2001.
People actually suggested this in the days after the 9/11 attacks; that we should not talk about a 'War On Terror,' but the idea was quickly shot down by so-called patriots.