For me personally, there are many times I don't want to leave my app or site to visit something else. I want it right there.
It wouldn't be so bad if so many articles and blogs didn't have paywalls, pop ups that ask me for my information when I am reading mid-sentence, or will straight up block me because I have an ad blocker. If I don't have the energy to deal with those roadblocks, I just won't click the link. I'll just move on to the next thing.