As one commentator says, they're over-complicating it - they just need to create stories people want to see, not feel they have to in order to keep up or because the franchise holder needs X amount of content a year. If people are force-fed from the corporate sausage machine then they tend not to like it. I'm pumped to see Deadpool and Wolverine, as I was for GotG 3 and The Suicide Squad. Most other Marvel movies (and most of their TV shows) have been about introducing or reworking characters for some future project, not about telling a great story this time around. I'm still enjoying most Star Wars TV shows but Kenobi was awful because it felt so corporate-mandated - let's rework that film we mothballed into streaming content. In fact that problem arose because Disney decided that, come-what-may they were going to have a Star Wars film a year and it all went horribly wrong because they didn't bother with an actual plan for the Sequel Trilogy. It's just amazing we got a great film out of it (although with hasty reshoots) and a decent one (more Donald Glover as Lando please). And don't get me started on the Sony Spider-Man Universe!
Meanwhile, everyone involved in Deadpool and Wolverine seem pumped that they get to tell this story, James Gunn has been given a free hand to make the films he wants to see and if they form part of a franchise then that's gravy - not the point (you'd better not let my down now Gunn!).
