This MF has named the same concept "techno-feudalism", something like "cloud capitalism", now this... Stop making up new names for the same concept, Yanis!
Because no one will click on links they can easily dismiss as stupid. By creating a new term means it is not immediately understandable and we are encouraged to listen to/read a "new" way of thinking IMHO.
Will we as people become direct property of companies? Probably not. Will the working class continue to be in debt to a ruling class and need to provide labour to pay this debt for the foreseeable future? Probably. Is this distinction even important? Debatable.