Why Defederating from Facebook/Meta is So Important ( ploum.net )

I strongly encourage instance admins to defederate from Facebook/Threads/Meta.

They aren't some new, bright-eyed group with no track record. They're a borderline Machiavellian megacorporation with a long and continuing history of extremely hostile actions:

  • Helping enhance genocides in countries
  • Openly and willingly taking part in political manipulation (see Cambridge Analytica)
  • Actively have campaigned against net neutrality and attempted to make "facebook" most of the internet for members of countries with weaker internet infra - directly contributing to their amplification of genocide (see the genocide link for info)
  • Using their users as non-consenting subjects to psychological experiments.
  • Absolutely ludicrous invasions of privacy - even if they aren't able to do this directly to the Fediverse, it illustrates their attitude.
  • Even now, they're on-record of attempting to get instance admins to do backdoor discussions and sign NDAs.

Yes, I know one of the Mastodon folks have said they're not worried. Frankly, I think they're being laughably naive >.<. Facebook/Meta - and Instagram's CEO - might say pretty words - but words are cheap and from a known-hostile entity like Meta/Facebook they are almost certainly just a manipulation strategy.

In my view, they should be discarded as entirely irrelevant, or viewed as deliberate lies, given their continued atrocious behaviour and open manipulation of vast swathes of the population.

Facebook have large amounts of experience on how to attack and astroturf social media communities - hell I would be very unsurprised if they are already doing it, but it's difficult to say without solid evidence ^.^

Why should we believe anything they say, ever? Why should we believe they aren't just trying to destroy a competitor before it gets going properly, or worse, turn it into yet another arm of their sprawling network of services, via Embrace, Extend, Extinguish - or perhaps Embrace, Extend, Consume would be a better term in this case?

When will we ever learn that openly-manipulative, openly-assimilationist corporations need to be shoved out before they can gain any foothold and subsume our network and relegate it to the annals of history?

I've seen plenty of arguments claiming that it's "anti-open-source" to defederate, or that it means we aren't "resilient", which is wrong ^.^:

  • Open source isn't about blindly trusting every organisation that participates in a network, especially not one which is known-hostile. Threads can start their own ActivityPub network if they really want or implement the protocol for themselves. It doesn't mean we lose the right to kick them out of most - or all - of our instances ^.^.
  • Defederation is part of how the fediverse is resilient. It is the immune system of the network against hostile actors (it can be used in other ways, too, of course). Facebook, I think, is a textbook example of a hostile actor, and has such an unimaginably bad record that anything they say should be treated as a form of manipulation.

Edit 1 - Some More Arguments

In this thread, I've seen some more arguments about Meta/FB federation:

  • Defederation doesn't stop them from receiving our public content:
    • This is true, but very incomplete. The content you post is public, but what Meta/Facebook is really after is having their users interact with content. Defederation prevents this.
  • Federation will attract more users:
    • Only if Threads makes it trivial to move/make accounts on other instances, and makes the fact it's a federation clear to the users, and doesn't end up hosting most communities by sheer mass or outright manipulation.
    • Given that Threads as a platform is not open source - you can't host your own "Threads Server" instance - and presumably their app only works with the Threads Server that they run - this is very unlikely. Unless they also make Threads a Mastodon/Calckey/KBin/etc. client.
    • Therefore, their app is probably intending to make itself their user's primary interaction method for the Fediverse, while also making sure that any attempt to migrate off is met with unfamiliar interfaces because no-one else can host a server that can interface with it.
    • Ergo, they want to strongly incentivize people to stay within their walled garden version of the Fediverse by ensuring the rest remains unfamiliar - breaking the momentum of the current movement towards it. ^.^
  • We just need to create "better" front ends:
    • This is a good long-term strategy, because of the cycle of enshittification.
    • Facebook/Meta has far more resources than us to improve the "slickness" of their clients at this time. Until the fediverse grows more, and while they aren't yet under immediate pressure to make their app profitable via enshittification and advertising, we won't manage >.<
    • This also assumes that Facebook/Meta won't engage in efforts to make this harder e.g. Embrace, Extend, Extinguish/Consume, or social manipulation attempts.
    • Therefore we should defederate and still keep working on making improvements. This strategy of "better clients" is only viable in combination with defederation.

PART 2 (post got too long!)

Hackwork ,

Not related to the topic, but if I can give one piece of feedback, it would be to stop using ^.^ and >.<.

Lunar ,
@Lunar@lemmy.world avatar

And if I can give one piece of feedback for your reply, it would be to stop telling people how to behave. One of the things that really bothered me about Reddit was this expectation that everyone needs to write the exact same way. We can do without that here. It doesn't hurt anyone to use emoticons, emojis, and anything else that might make a post more fun, so what's the problem?

thedemon44 ,

He is merely helping the guy be more readable and impactful. Especially since it wasn't a "fun" post. Posts educating people are in fact best served by removing the clutter. Chill.

acunasdaddy ,

I can’t take someone’s writing seriously if they put a fucking cat emoji in the message. Sure, write how you want - not hating on people - do whatever you want. But if you want people to take you seriously then write in a serious manner.

Lenins2ndCat ,
@Lenins2ndCat@lemmy.world avatar

Almost once a week for the last 5 years there is a neoliberal that screams about defederating from leftist instances that have absolutely zero power and influence in the world just for disagreeing with them politically. Doesn't matter whether you're on lemmy or mastodon or other services, this happens like clockwork.

Those exact same people are currently defending against defederating from an evil megacorporation with literal cia employees on staff that does real quantifiable evil shit in the world, and they claim to be moral.

Marxine ,
@Marxine@lemmy.ml avatar

Billionaire and neolib bootlickers are one of the most disgusting things on the internet. Everything for the imperialist/corporatist agenda even when it goes against their own wellbeing.

Lenins2ndCat ,
@Lenins2ndCat@lemmy.world avatar

"Defederate from the communists because sometimes they say things we don't like!"

"No, don't defederate from the people literally killing children by intentionally giving them eating disorders with unethical research! They're fine!"

Marxine ,
@Marxine@lemmy.ml avatar

"But gommunism killed TRILLIONS of people!"

We'll feel the results of neolib indoctrination (and intentional dumbing of the masses) for decades, and it's disgusting.

goetzit ,

The craziest thing to me is that people seem to be lining up to make excuses for Meta. We learned the first week of this migration that defederating can get messy, we saw it right away with Beehaw.

Had Beehaw defederated from the larger instances sooner, then there would have been no outrage in the community over it. But while Lemmy was seeing a lot of growth, a lot of the big communities were being made on beehaw. All of the sudden, people were unable to access these communities properly and they were PISSED.

Guys, look around! Threads has what, 10 million users already? We have like, a hundred thousand, maybe a few hundred thousand at best? They will no doubt have huge communities formed by the time they decide they want to start federating. The ratio of Lemmy/Kbin users to threads users will be 100:1.

If we federate with Meta we basically have no choice but to use the communities they host. People only want to use 1 community (the issue of duplicate communities is brought up daily), so they will flock to the largest one. When Meta decides they don’t want to play nice with us anymore (and they will, it is never profitable to let people access all your content completely free, and shareholders will come knocking), defederation is going to decimate whats left here. Personally I think the place would implode, and many would migrate to where the content is.

JoYo ,
@JoYo@lemmy.ml avatar

threads will never federate.

ToastyMedic ,

For what it's worth, I'd like to put my voice. Out here in support of defederating them.

Our goals and their goals are like parallel Lines, They'll never cross.

ComptitiveSubset ,

OP is correct. We have very little to to gain and everything to lose.

Yoz ,

Ban meta and its instance on a firewall level

Mikina ,

Definitely defederate. I did not come here to let Meta monetize my content on their platform. Also - Facebook and Instagram crowd is among the worst userbase on the internet, with the blandest cotent, right behind Tik-Toc. I don't think it has much value, and it would make everything hell to moderate - it's just a lot of users.

So, defederate, I say.

ubergeek77 ,
@ubergeek77@lemmy.ubergeek77.chat avatar

Not only did I add threads.net to my blocked instances list, I also went scorched Earth and outright blocked Facebook's entire IP range through my firewall. Don't want them "accidentally" reading any data from my server ;)

For reference, their IP range is 157.240.0.0/16:

Edit: Actually, I might have more IPs to block:

https://whois.arin.net/rest/org/THEFA-3/nets

EqMinMax ,
@EqMinMax@lemmy.world avatar
zloubida ,
@zloubida@lemmy.world avatar

XMPP is still alive, and is just what it was before Google used it. I don't understand this argument.

Quinnel ,

A problem I haven't seen anyone discuss: What of server costs?

When even just 1% of the still growing 30 MILLION Threads users (300k) are interacting with an average Mastodon, Lemmy, etc. instance every day, just how much data do you think that will generate? As Threads scales and users are posting content that users on smaller instances try to interact with, the hosts of these smaller instances bear the brunt of the costs.

Threads need only exist, and as everything scales upward and more people join the Fediverse, their sheer mass will wipe out all the smaller players just by virtue of the smaller servers being unable to cover growing server costs. 300k users creating 1kb of content each, per day, comes out to 292 megabytes of data. (But that's not realistic. The OP contains 5,171 characters, or roughly 5kb of data.) This does not account for images, or videos, which also cost money to store. If 1% of those 300k users (1% of the 1%, 3,000 people out of 30 million) are posting images, if we assume the maximum file size Mastodon can store (8mb per image) and arbitrarily set the file size at 1mb to try to be conservative, we're still adding an additional 3,000 megabytes of data per day in addition to the original 292, or 3.21 gigabytes of data. We're not even yet accounting for the additional data to store the database references for all of this either, keep in mind.

Those numbers are small. They don't include videos, and they vastly underestimate the amount of users interacting with any of our smaller instances. Every time a reply containing an image or video is posted to Threads, if smaller instances want to keep a copy for their own users to reply to or interact with, they have to store that data.

Server owners will be buried under the server costs -- costs which Meta can easily subsidize with Instagram and Facebook revenue, not unlike Walmart intentionally under-pricing everything in a new branch in a small town right up until every local store ceases to exist, at which point they jack up the prices and put another new store somewhere else.

YellowtoOrange ,
@YellowtoOrange@lemmy.world avatar

Good points. The musings of Lemmy/kbin/other users will be lost in the mass of karen posts, soccer moms, extremist views, god knows what else.

It's pretty obvious that those who came here from Reddit or wherevee are looking for a place that is not dictated to by commercial interests, and if threads attaches onto these communities, I guess we'll leave for somewhere else.

sapient_cogbag OP ,
@sapient_cogbag@infosec.pub avatar

The post is too big for my next edit, so here is the next edit in a comment:

Edit 2 - Clarification, Expanding on Facebook's Behaviour, Discussion of Admin-FB Meetups

I want to clarify the specific dangers of Meta/FB, as well as some terminology.

Embrace, Extend, Extinguish, and Embrace, Extend, Consume

The link I posted approximately explains EEE, but in this thread I've used the phrase "Embrace, Extend, Consume", to illustrate a slightly modified form of this behaviour.

Embrace, Extend, Consume is like Embrace, Extend, Extinguish except the end goal isn’t complete annihilation of the target. Instead of defederating at the endpoint, Meta/FB just dominates the entire standard, and anyone who steps out of line is forced into a miniscule network of others.

They can then use this dominant position to buy out or consume large instances, or for example, force data collection features into the standard and aggressively defederate anyone else who doesn’t comply >.< - because they're so big, most instances will comply in the service of "content".

Such a dominant position can even be obtained simply by sheer user mass, which Threads already has to some degree, as long as the relevant instance has large amounts of financial resources to buy out instances.

In this way, they consume the network entirely, which doesn’t necessarily destroy the communities but essentially Borg-ifies them and renders people unable to leave their grasp.

Facebook/Meta-Specific Threats: Information Warfare & Manipulation

One of the major specific threats of Meta/FB in particular is their long and continued history of engaging in what essentially amounts to large-scale psychological manipulation and information warfare towards it's various goals (money, total domination of human communication, subsuming the internet in countries where the infrastructure is still too small to resist a single corporation restricting it's content, political manipulation, collection of ever more data, etc.), against both it's users and non-users.

They have well over a decade of experience in this, hundreds of times more users than us (providing good cloaking for astroturfers), and untold amounts of labour, research and other resources have been poured specifically into figuring out the most effective ways to manipulate social groups via techniques like astroturfing, algorithmic prioritization, and more sophisticated strategies I am not aware of. All backed by data from literally billions of human beings >.<

This means that exposing the Fediverse to Facebook/Meta is essentially exposing us all to one of the most organised and sophisticated information warfare machines that has ever been created. Cutting off the connections immediately (as in the other analogy by @BreakingBad) not only protects from direct EEE/EEC, but also makes it harder for Meta/Facebook to influence, dominate, and consume the conversation here, either by sheer user-mass, or by malicious information warfare (or even unintentional consequences of their algorithms), or by a combination of all of these.

We know they are extremely malicious and willing to use these methods towards real-life, ultra-harmful ends. Examples are at the start of this post :)

For hypothetical examples on how this might work - in reality it might be different in the specifics (these are just illustrative):

  • Meta/FB could start a campaign (maybe astroturfed) for "user safety", where they encourage people to distrust users from smaller instances or any user with their instance address marker not on @threads.<whatever their url>
  • Meta/FB could add "secure messaging" (lol, it's facebook), but only between threads users. Then they could push the idea that ActivityPub is bad for privacy (the DMs are, but just use Matrix ;p - if you post stuff publicly, it makes sense that it's public).
  • Meta/FB could by simple user mass result in most communities being on Threads. People tend to drift towards more populous communities about the same topic, in general, and Threads unbalances the user ratios so much that everyone would just go to those >.< (as opposed to right now, where we have similar sized communities on several large instances, where most people subscribe to most of them)
  • Meta/FB could use social engineering to push for changes to the ActivityPub protocol that are harder for other ActivityPub servers to implement ^.^, or even ones that are hard for non-proprietary clients to implement. For example, embedding DRM in the protocol or something like that.
  • Meta's algorithms could over time shift towards deprioritising non-"paid"/"verified" Threads users.
  • It's already been explained how the app as we know it essentially makes it hard for people to leave due to the fact only they have access to their server software and they also ensure that the app is only a specific client for this service.

Instance Admins, and the "Friendliness" of Meta

Some instance admins have been in contact with Meta/FB. It does make sense for at least some of them to do "due dilligence", but I've seen in at least one post a comment on the friendliness and cooperativeness of the engineers and the fact they mostly discussed architectural concerns and stuff like moderation and technical stuff.

I want to remind instance admins that no matter how nice the engineers are - and how much they share your interests - they are still working for what is essentially a mass information warfare machine. This doesn't make them malicious at all, but it does mean that what they are doing is not a solid perspective on the actual goals and attitude of Meta/Facebook, The Corporate Assimilator Organism.

Regardless of what they have discussed, they are obligated as employees to act on Meta's orders, not the things they actually want to work on or the things both them and you find important ^.^ - or even act towards the goals they want to act towards when Meta inevitably goes for the throat.

I encourage instance admins to keep this in mind, and further keep in mind that Meta is pretty much royalty when it comes to social stuff and how to appeal to people. If they were trying to appeal to a more corporate social media service, they'd probably have gone with sending in the C-suite, but they know this community is technically inclined and less likely to buy into corpo speak and corpo bullcrap, so they probably hooked you up with all the chill engineers instead :).

Reiterating my view: Resist Corpo-Assimilation!

Note on This Post

I've realised this post would probably be most useful if the primary targets of Threads could see it (Mastodon). But I don't have Mastodon cus I really am not into microblogging myself, so RIP ;p

TheRealBob ,
@TheRealBob@lemmy.world avatar

Frankly, I think they’re being laughably naive >.<

The creator of Mastodon went to some kind of Meta round table meeting (couldn’t find the original thread, here’s someone declining the offer), so it’s entirely possible that he was told a bunch of lies and believed them.

That said, Meta is going to pay the admins of whatever instances Threads decides to federate with, and they’ve said that’ll be the biggest instances, which… well, that’s mastodon.social, by far the biggest Mastodon instance. So, I don’t know. I don’t have any reason to believe that he’s a bad person, but what kind of money are we talking about here? No one is immune to that kind of temptation.

I dunno, this whole situation has a weird vibe.

Rengoku ,

If mastodon.social is the biggest instance, threads have been laughing for their number since the first day it was released.

Meta do not need Mastodon users at all to take off. They dont even federate at the moment.

minnow ,

You're 100% correct, but don't think that's enough for Meta. It's inherent to the nature of corporations to sell to grow, ie increase market share. If Meta thinks it can increase it's market share, even a little, by destroying mastodon.social it will.

Wr4ith ,
@Wr4ith@lemmy.world avatar

Reddit and twitters recent moves were the driving force behind me switching to mastadon and lemmy, but I ditched meta/Facebook services long ago. Adding those back into this fold really makes the choice for me kind of easy. Inviting meta to the party is just a non starter.

Coelacanth ,
@Coelacanth@feddit.nu avatar

By sheer user count allowing them to federate would mean the end of non-Meta content on the All feed. Threads is already much bigger than the entire combined Fediverse so the total engagement would drown any Lemmy content, unless of course driven by Meta comments itself. This would no longer be Lemmy, it would be Threads that you could use your Lemmy account for. Maybe not if the algorithm was changed to filter out posts from Threads from the All feed, but you'd still get your communities flooded with Facebook comments.

This is in addition to the rest of the problematic issues with Meta as a company.

Hikiru ,
@Hikiru@lemmy.world avatar

I’m fine with threads federating with mastodon as it means more content which means people won’t immediately dismiss mastodon because it’s too boring for them, but I don’t want Lemmy to federate with Lemmy any more than I want to read tweets on reddit. They’re different types of platforms for different things.

pezhore ,
@pezhore@lemmy.ml avatar

This is what I've been thinking lately. There's no way to unring that bell after an influx of several million people "join" Mastodon through Threads.

Plus threads has an entire team of engineers who can be abused to get out better looking apps, sys admins who ensure the threads servers are running at minimal load - ensuring a top tier Fediverse experience. Already we've seen a burst of indie developers for Lemmy and Mastodon, but what if I'm not concerned that my microblog app needs to know health biometric data - threads is up when my niche instance goes down.

That's how they get you. Come to threads for a "better user experience"! You can still follow the weird Bean memes, but with a better UI/UX! Don't worry, we at Facebook won't defederate with everyone else once we hit critical mass!

Resonosity ,

Users can still block instances though with Lemmy, yeah? So even if admins of instances don't block Threads, I'd imagine users would be able to. Maybe I'm misinterpreting the capabilities of the software, however.

Coelacanth ,
@Coelacanth@feddit.nu avatar

You can block communities at user level but not whole instances yet, it's been requested as a feature I think, though.

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