The animal industries have their own lobbying and disinformation campaigns. The pro-corporate media environment is an inextricable part of capitalist society. Their CEOs and those of Exxon et al are all basically saying "we're doing what we're permitted to do, it's your job to reign us in for any social good whatsoever". Any rational actor in a society that permits this will do this if given the opportunity. They're products of their environment. Sometimes they'll get ratioed on X, and agree to some small concession, a mere unconscious twitch of the power of the people causing multibillion $ companies to yelp in terror.