Boycott? Man people are shit. Number of people that I know who cannot go without meat for a single meal is way too high. I study in a masters course about sustainability, out of 52, 41 eat beef (arguable the worst kind of meat for environment) more than 3 times a week. Some of those 41 are hardcore environmental activist and go to protests and demonstrations. Hypocrisy is real. They're willing to give up car, but not meat.
It boggles my mind.