I reached out to Roku support regarding this. The rep told me “why are you complaining. You are the only one.” He then disconnected the chat. I’ve reached out to my state’s AG to report this. No action so far but waiting. If there are enough complaints, that might help move the needle.
What Roku is doing should be completely illegal - bricking the product after purchasing it for full price if you don’t agree to waiving your rights.