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As one eagle-eyed user on the site formerly known as Twitter pointed out earlier in the week, the website for Newell's Neuralink competitor, Starfish Neuroscience, has been updated to reflect its forthcoming wares.
Newell, who is president and cofounder of Steam's parent company Valve, has also promoted the tech's other, far more sci-fi-esque use cases — including, as he told a New Zealand news station back in 2021, the ability to edit one's feelings.
At the time, Gaben was working on developing a BCI headset, though it seems now that Starfish is, like its Elon Musk-founded competitor, interested in "minimally-invasive" brain implants.
Besides bringing his BCI endeavor out of stealth, the famously reclusive billionaire has also been embroiled in an antitrust lawsuit alleging that Steam is essentially running a monopoly on PC gaming and charging exorbitant fees in the process.
He also, as the yachting blog Luxury Launches reported in February, sold his 220-foot megayacht, which he'd converted into a mobile hospital during the beginning of the pandemic.
It's clearly been an interesting few months for Gaben — though given that lawyers are collecting sign-ons for the class-action lawsuit against Steam, he may need some help raising money for Starfish once the settlements start being paid out.