HessiaNerd ,

It's harder to get people in favor of something than it is to point to something/someone and convince them they are an enemy.

This is a truth known for a long time. I think it is linked to our tendency to lose aversion.

https://en.m.wikipedia.org/wiki/Loss_aversion

Both parties are speaking to us about what we are going to loose it the other side wins. For Biden he is claiming (probably rightly based on the recent Trump supreme court decisions) we are going to loose democracy if Trump wins. Trump is claiming we are going to loose America, the real America, if Biden wins. What real America is depends on who he is talking to.

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