I think the rationale is the same as those donation-based religious cults; by taking down the head, it’s possible to better point out to victims the misinformation they’re working off, that causes them to offer up their life savings. Eg, previously there were some complaining that he’s reneged on prior promises after old donations.
Certainly less of a concern if people are actually donating “spare” money and can survive without it, but some people really buy into the “day of promise” evangelism.