There's a psychological phenomenon, a cascade effect, that causes people's perceptions to flip if enough people around them also change their minds.
It's not nefarious, or a sign of stupidity or ignorance, it's part of how social primates like humans work. And it's something that the Right knows to work, and is exploiting.
It's how we got LGBTQ rights, and it's how we'll lose them if we, and especially the media, don't stop giving these troglodytes and their ideas oxygen.
Anyone who tells you that if we just educate people it'll make a difference ( it won't, cf the Backfire Effect) and that "sunshine is the best disinfectant" is either woefully ignorant of how humans work, or is actively disingenuous.
Tl;dr radical centrists are paving stones on the path to He'll.