Dont feel bad for them. This is a direct, purposeful choice they made to save a few dollars per car in the US because we are one of the few countries that doesnt require an immobilizer by law. They actually had to change their global design to specifically make their cars much, much more susceptible to theft, and the execs that made the decision did it knowingly and willingly to juice the share price.
None of those execs that have caused tens of thousands of Kia/Hyundai owners intense issues have faced any justice at all. From their perspective, everything worked out great. Until there is some actual, real imapct on the people that made this incredibly damaging and stupid choice, its clear Kia/Hyundai will just do it again given the chance.
When they fire the people responsible and issue a US wide recall that installs the hardware chips for all the effected models, then they can have some mercy. Until then, fuck them because they will fuck you.