Eh... Hot pink was very popular among males and females alike in the 80's. I wasn't even aware that they make hunting gear with hot pink instead of orange, and a lot of other people probably aren't aware either. Besides that, they'd need to do a bunch of field testing to see how the deer react to it before any serious hunters would consider it. Even with field testing, there are a lot of hunters that don't want to wear orange.
This headline could be re-written as "Additional colors approved for visibility while hunting in select states", but that doesn't have conflict built into it, which generates clicks and engagement.