Whatever opinion you may have of advertising as an economic model, it’s a powerful industry that’s not going to pack up and go away.
Fuck that. Not if we don't make it. That's precisely the point. Do not comply. Do not submit. Never. Advertising is contrary to the interests of humanity. You're never going to convince me becoming a collaborator for a hypothetically less pernicious form is the right course of action. Never. No quarter.
We’ve been collaborating with Meta on this,
That makes it even worse.
any successful mechanism will need to be actually useful to advertisers,
And therefore inimical to humanity in general and users in particular.
Digital advertising is not going away,
Not with that attitude.
but the surveillance parts could actually go away
Aggregate surveillance is still surveillance. It is still intrusive, it still leverages aggregate human behaviour in order to harm humans by convincing them to do things against their own interest and in the interest of the advertiser.
This is supposedly an experiment. You've decided to run an experiment on users without consent. And you still think this is the right thing--since you claim the default is the correct behaviour.