Not a joke: simply stop buying meat. Don't think about how to 'replace' meat. Don't attempt to limit yourself to a certain number of meat meals a week. I tried those things, and I completely failed at them. Make a list of all the meals you eat that do not include meat and/or can be made without meat and just make those. Make sure these are meals that you want to eat - donuts and cheese pizza are fine.
Random suggestions:
-Spaghetti - extra mushrooms, plus onions, peppers, spices as desired
-Veggie sandwhich - Bread of preference, cucumber, tomato, lettuce, humus
-Pizza. Yes, pizza.
-Tacos - black beans, roasted sweet potato cubes, pico de gallo, cheese etc
-Roasted cauliflower - cube it, toss with oil and spices, roast it.
-Chili - buncha beans (pinto, kidney, black, even garbanzos can work), tomato, onion, garlic, chile powder. If you wanna go nuts, add corn and, wierdly - barley. It works great.
-Chana masala - Google it, basically chickpeas with a gravy made of tomatoes, onions, garlic, buncha spices. Very similar to making chili.
Those are great suggestions! Meals that aren't supposed to have meat in it are not "missing something". In the end we always prefer what we're used to and will come back there when lacking willpower, as it's the more comfortable state. So when one wants to reduce/stop eating meat (or really change anything else in their life) it's about getting used to the new, preferred state, in this case meatless meals.
That's neat, but continent-scale is wayyyy too big IMO (especially given the continents as divided here aren't especially close in size in some cases). I'd love to see this broken down by country.
Only 20% from dairy. As a proud European, this disturbed me enough to plan a trip to the store later. I haven't munched a wedge of blue cheese as a snack for over a week.
