I up arrowed your comment but I disagree a little. You couldn't reach a capitalist apex like Bezos et al without that kind of ruthless drive. However...I would like to think you and I "could" build a modest empire that treated everyone well and the employees felt valued and validated. And the products were something to be proud of. Good service but not at the expense of shaming. Look at, say, Trader Joes up until a couple of years ago or Patagonia. (Side bar: notice how there was a sudden uptick in unionizing at TJs in the last few years at the same time there is explosive growth in stores? Hmm?)