@maegul@workreform I've been referring to this as "the single platform creator trap" - a creator who is trapped by their own belief that they can't control the value they bring, is stuck within one third-party online platform, and who doesn't fundamentally know how to recreate their success or take it elsewhere.
Creators who can make multiple platforms work always always always have way more control.
It's a self-imposed alienation from owning the means of production in Marxist terms.