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October 2012 - I still consider this to be one of the most unacknowledged milestones in the enshittification of the web https://web.archive.org/web/20121003000922/http://www.google.com/tagmanager/ Digital marketing made (much) easier. Want to focus on marketing instead of marketing technology? Google Tag Manager lets you add and update your website tags, easily and for free, whenever you want, without bugging the IT folks.